Best TikTok formats
- Day-in-the-life business building.
- Three tips in 30 seconds.
- Product comparison clips.
- Screen recordings.
- Faceless list videos.
- Story-led lessons.
How TikTok can make money
TikTok can support affiliate links, email list growth, product sales, digital downloads, service enquiries and traffic to blog posts. Treat the platform as attention, not the whole business.
Staying realistic
A viral video is not a business model. A repeatable content system is better. Track which hooks, topics and calls to action lead to clicks or email signups.
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